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NFC will not power US mobile payments: Forrester?
LITCHFIELD PARK, AZ ?A Forrester Research analyst at the Mobile Shopping Fall Summit said that she does not expect NFC to ever takeover the mobile wallet space.
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Pizza Hut overhauls mobile ordering to support skyrocketing volume
Faster is better, at least when it comes to mobile ordering, hence Pizza Hut?s focus on enabling mobile users to place an order in less than seconds with its newly overhauled mobile applications and site.
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Travelocity exec: Travel takes on mobile-exclusive role post-purchase
LITCHFIELD PARK, AZ ? A Travelocity executive at the Mobile Shopping Fall Summit said that all of a traveler?s post-purchase behaviors have shifted over to mobile devices as consumers rely on their smartphones and tablets as a part of the travel experience.
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Payfone exec highlights SIM advantages over fingerprint authentication
LITCHFIELD PARK, AZ ? A Payfone executive at the Mobile Shopping Fall Summit said that despite all of the marketing interest around mobile fingerprint authentication, the technology is not revocable, posing serious security risks.?
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Urban Airship exec offers tips on leveraging push notifications for holiday marketing
LITCHFIELD PARK, AZ ? An Urban Airship executive at the Mobile Shopping Fall Summit said that brands should leverage the homescreen of mobile devices to engage consumers via relevant push notifications.
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